About the Design
Beholder is a concept brand created from Abi Designs #CreativeGlowChallenge. She provided the name, concept & mood board and it was up to the designer to create a brand from those three things. It took me a while to land on a font because I wanted something that was sophisticated yet accessible. I also wanted to play off of eye of the beholder in a less obvious way, which is how I landed on the tilted O and rounded 4-point star. I also thing the different color of the 4-point star lends to the center of the eye.