The Eli Home website lacks branding, organization, and hierarchy to properly portray the needs of the non-profit.
We believe that restructuring and branding the website to focus on the needs of Eli Home will help raise awareness for child abuse and need for support with donations from donors. This will create more trust and in turn drive donations and attract volunteers.
Other Team Members
Bonnie Tyler Chloe
Research Design and Presentation
We started research by conducting a stakeholder interview which provided us with a lot of insight and clarity on the organization and what their goals were. After the stakeholder interview we conducted multiple user interviews and collected data from our survey which provided insight on why people decided to donate and what made them hesitant. We found Eli Home’s donation page lacked trusting qualities and their information was too all over the place for the users to have the initial wanting to donate. After the users were able to understand the mission of Eli Home they were more willing to donate.
For our user persona, we wanted to make sure it was someone who could have empathy for the situation, so we decided to create Sarah evans. She is a mom and loves getting involved in her community to make a difference.
Storyboard + User Flow
We thought it was important to follow the donation flow for the website since that is something the stakeholder Lori mentioned was lacking. The Current website for Eli Home has a very outdated donation process which makes it feel untrustworthy to the user. In order to gain that trust, we wanted to update the information and how you donate to the organization. We also noticed the Eli Home has a lot of opportunity for growth in regards to social media, online fundraising and promotion of their events. Currently the Eli Home has 6 linked social media accounts, most of them inactive and one of them no longer an active platform. We think by focusing on the big 3, Facebook, Instagram, and Twitter, they can really focus on organically growing their following and getting their local community involved. They can also use this as an opportunity to promote their events and gain foot traffic in their thrift store, which in turn will provide them with more donations. Another opportunity that would be a great play off of Eli Home would be to change their name to Eli’s Closet. This would be harder to swing considering they do have large signs in front of the store with the current name, but something we definitely want to present to Lori.
We started with a simple layout of a couple pages and decided that Eli Home needed something that had some uniqueness to it in order to make it stand out from the competitors. We added some different linear elements and a slider to make the site more interactive. We also wanted a fun and playful color palette to make it more exciting.
The usability testing turned out to be the most useful part in this process since we got very important feedback from everyone. The general consensus was that our color palette was TOO much and we lacked cohesiveness on all the pages. We also got feedback that our pages were too cluttered and our flow of information could improve. When iterating on our pages, our main focus was to create a cohesive color palette that would translate well throughout the whole site. We went through 8 different color palettes before we could all agree on one we thought would represent the organization perfectly. After nailing down our colors we made sure to update the layouts and information for the pages.
Our final prototype exemplifies what we think would be perfect for Eli Home moving forward. The mission is clear and the information is organized in a thoughtful way with the users in mind.
Moving forward, we would love the chance to meet with our stakeholder Lori and present our ideas and designs to her. We would need to flush out the logistics of creating the rest of the site and potentially link up with a developer to create it. We would also want to help her brand her socials so the message is consistent across all platforms. Overall this project was very fulfilling and I am excited to see Eli Home grow.