Refined. Intentional. Elevated. Results-driven. Those were Emily's words for Faced. from the very first call — luxurious, but never out of reach. Working from her existing mark, I built out the full identity around it: color, typography, and a mood that felt as considered as her results-driven approach to skincare. From logo refinement to skincare menus, aftercare instructions, and a tagline that ties it all together, Faced. now has a look as intentional as the treatments themselves.